AT&T is adding more to the Unlimited Elite Plan

AT&T is adding more to the Unlimited Elite Plan

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AT&T is updating its Unlimited Elite plan to include more features than ever before.

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AT&T's New Unlimited Elite Plan: Explained!

AT&T announced Monday that it will introduce several new changes to its Unlimited Elite phone plan, currently the company's most cost-effective mobile plan. CNET reports that the previous iteration of the Unlimited Elite featured what AT&T described as "unlimited data," but only allowed up to 100GB of high-speed data (5G, etc.) before throttling.

Now, however, AT&T looks set to remove that 100GB limit and let customers use as much high-speed data as they want. As before, customers who subscribe to this plan will still be eligible for HBO Max as well. The new changes are part of the company's effort to listen to its customers, said Jennifer Van Buskirk, senior vice president of wireless marketing at AT&T.

"We listen to our customers, appreciate them and want to make it easy for them to get the most out of their wireless plans," Buskirk said in the announcement. "With these Unlimited Elite enhancements, we're making it easy by automatically adding these enhancements to all of our Elite customers – they don't have to do anything."