How Jack Li unites AI and restaurants

How Jack Li unites AI and restaurants

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Jack Li has always been passionate about food, so when he discovered a way to incorporate technology to improve the food industry, he assembled a team and started building.

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Li is the co-founder and CEO of Datassential, creator of an insight platform for food and beverage companies. Datassential entered the market in 2001 when the world was not as technologically sophisticated. For this reason, the technology company's leaders wanted to provide data and trends to restaurant industry executives, and they have been doing just that for two decades now.

Datassential's flagship technology platform researches, studies and learns food trends to provide data insights to help food managers predict the next big food to land on their plate. Using artificial intelligence (AI), the company is on a mission to help food and beverage companies make better and more informed business decisions.

"Everyone recognizes that while culinary arts is about the art, a little science certainly doesn't hurt," Li told Lifewire in a phone interview. "We've been able to help companies make smarter decisions around innovation and trends as a result."