A reverse lookup is useful if you've ever tried to look up information about a person or company. A reverse lookup can involve a phone number, email address, physical address, name, etc.
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You've probably seen a reverse lookup tool advertised when you use a search engine to do a reverse name search, or when you use a web search engine like Google or Bing for a reverse image search.
In addition to reverse name and reverse image search engines, there are several others that we will cover below.
Running a reverse search really just means searching for something based on a certain piece of information. The idea is to use that information to find more information about whatever it is you're looking for.