This article explains how to create a bold option in a plain text email using regular text characters. You'll make your words pop and mimic bold even when the limitations of the message format don't support it.
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How to make text bold on Gmail
The best bold option for plain text is to use asterisks. Surround the text you want to highlight with asterisks to make them stand out from the rest of the words. Examples include:
This approach is only effective if you limit the boldface trick to a small group of words. The ideal number of words to place within the asterisks is one to four. If you use more than that, readers may forget the first asterisk is there until they see the second. In other words, putting an asterisk at the beginning and end of a 500 word email will not make any of the text stand out from the rest.
Another option is to use hyphens or double hyphens to set off some words and draw attention to the text. They are not as common as asterisks for making bold, but there are no hard and fast rules here. The only goal is to convey bold text by any means.
