YouTube's latest test of a more noticeable "Watch YouTube" button on video embeds could lead to bigger consequences for the site and its users, experts say.
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YouTube users recently started seeing the "Watch YouTube" button on embedded video players. This icon, which appears in the bottom corner of a video embed, allows users to click through and continue watching YouTube itself. By adding a more noticeable button, experts believe YouTube is driving more users to click through from the embedded site to YouTube.
"This is a natural move for YouTube," Ed Laczynski, CEO of Zype, told Lifewire via email. "YouTube needs to grow like any other web business, and to convert viewers from 'free passengers; as web publishers (who don't pay to use the players, content, hosting or streaming) is one way to do that."
The "Watch YouTube" button isn't an entirely new feature. Previously, users could select the YouTube logo, which was usually located in the lower right corner of the player. When this was not available, you could also select the title of the video to go directly to YouTube and watch the video. Now, however, YouTube is paying more attention to the matter with a button that appears in the lower left corner of the video player.
