Graphic design is the art and science of combining text and graphics to communicate an effective message in the design of websites, logos, graphics, brochures, newsletters, posters, signs and other types of visual communication. Designers achieve their goals by combining elements and principles of graphic design. Some concepts, such as contrast, are both elements and principles: the former, as a visual quality; and the latter, as the technique with which it is used.
| Channel | Publish Date | Thumbnail & View Count | Actions |
|---|---|---|---|
 | Publish Date not found |  0 Views |
Understanding the Design Principles | Basic graphic design
Besides the obvious ones like images and type, graphic design elements include lines, shapes, texture, value, size, and color. Graphic designers for print and web use some or all of these elements to create effective designs. The goal is usually to capture viewers' attention and sometimes motivate them to take a specific action.
Lines are the most basic of design elements. Lines can be straight, curved, thick, thin, solid or not solid. They are used to connect two points, separate parts of a design and focus the user's eye. Their qualities create emotion, movement, organization and more. For example, a jagged line conveys emotion; a line ending with an arrow forces the viewer's eye to look in a certain direction. A line that winds between several elements guides the viewer from one element to the next and on through the page.
The basic geometric shapes are squares, circles and triangles. They form boxes or borders on a design or solid forms for decorative purposes. Icons, symbols and dingbats are also considered shapes, and they add interest and clarity.
