TikTok will move beyond 15- to 60-second videos to allow videos up to three minutes long, but experts say long videos don't work for social media anymore.
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Good news – Social media is collapsing…
Short-form videos have been the trend for the past few years, but TikTok is making a big step in its platform by increasing its video length for creators. While there is a place for both long and short videos on the internet, social media platforms like TikTok were created for shorter clips that capture our attention.
"TikTok's entire unique selling point is based on short videos that allow users to create content on the go to share with their followers," Ryan Stewart, a managing partner of WEBRIS Agency, wrote to Lifewire in an email.
"TikTok has made a very bold move by allowing the longer video format, and I don't think it will work for the company in the end."
